Once upon a time, Mindy Messenger realized that an incessant, meaningless chatter had crept through the web and taken over. Wherever she looked, only shallow blogs, link-bait articles, and anemic brand pages were to be found.

“Enough!” she yelled out into the Wild Wild Web. But her voice was not loud enough to pierce the Shallow Content that had taken hold.

So she made this blog, hoping to amplify her voice and slice through the sludge. Here, you will find Mindy’s thoughts on what makes good content, how to tell a story, and ultimately how to engage with your readers/users/customers so they’ll stick around.

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I am not affiliated in any way with the companies analyzed, reviewed, or linked within this blog.

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All content is created from many hours of research and analysis using publicly available information.